- The fact is that without a fully developed Customer Continuum, it’s impossible for sales execution to be purposeful and effective
- The customer continuum is the roadmap the sales professional follows to move a customer that is not purchasing your product/service to one that is not only purchasing but is an active advocate driving referrals to you.
- It’s nearly impossible to generate predictable sales and leverage valuable sales time without a customer continuum. The sales professional must understand where the customer stands on the continuum in order to purposefully plan and execute their way to achieving maximum sales success.
- Building on the fact based Value Proposition, Delta Force collaborates with your team to build a Client Continuum and accompanying sales process that delivers results
