- Practice Leaders have the responsibility of identifying objectives and goals, however, the way they select them is often a subjective decision that does not lead to success. When we first meet with practice leadership to identify objectives and goals, we often hear the following:
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What is the difference between objectives and goals?
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We want to double revenue
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I just want to be able to retire
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We want to build the the practice to make it more valuable when we sell
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My goal is to make practicing fun again
- Our process ensures objectives and goals are chosen and communicated in a way that sets the practice up for successful execution and goal attainment. The results is:
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The practice not only wins its battles but wins the overall war
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Teams and stakeholders have crystal clear goal clarity
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Strong personal commitment to the goals,
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Accountability for their performance
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The right leading and lagging indicators of success
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More than just S.M.A.R.T., they have to be right